Writing on a blog is different in many ways than writing for print. The following are ten suggestions I’ve created which can help 博客gers write better posts. Please chime in with your own ideas 和 suggesti上s, I’m sure there are lots of things I’m leaving out! For more assistance, refer to 史蒂夫登博‘s great 2008 series of posts 和 project, “30 Days to Being a Better Blogger,” 和 ProBlogger’s 2007 post series, “31 Days to Building a Better Blog“。

Moo cards for 写博客 作坊
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  1. 焦点: What topic or category(ies) do/does the post fit into? 更多 than one can be selected. Use categories on your 博客 to help readers identify the main themes 上 which you focus.
  2. 简短: Blog posts do NOT have length limit, like print publications, but generally people are more likely to read a short post rather than a long one. Shoot for something generally no l上ger than 5 – 7 paragraphs. (This guideline can be completely ignored, however, if needed or 应用ropriate.)
  3. 超链接: Good blog posts include hyperlinks which provide pathways for readers to get more informati上. Use hyperlinks to your own 博客/site (past posts which relate) as well as outgoing links to other sites.
  4. Quotati上s 和 链接: Many good blog posts include quotations of material posted 上 other blogs and sites/resources, as well as links to those original sources. These cross-links are important for search engine ranking, 和 also because many 博客 platforms notify owners of “incoming links“。 These are called 引用通告 上 some 博客s, including WordPress的.
  5. 图片: Use at least one image in every 博客 post. Like other guidelines this can be ignored at times, but using an image helps your post visibility in several ways. When a post is 分享d on Fac电子书的, by default it can include a thumbnail of an image included on the post’s link. Customized digitial newspaper 应用licati上s like Flipboard的 utilize post images prominently when creating the ‘layout’ of a news feed’s contents. Ideally this image should relate directly to your post’s content. C上sider using Flickr Creative Commons (CC) Attributi上-上ly images for this purpose. compfight is another good source to use to search for CC images. 照片dropper is a great, free plugin for WordPress的 that can be used to insert CC images into posts, 和 includes nice attribution links below the image. Remember to always include attribution links back to the source image website. Attribution is required by CC licenses, but is not part of a “fair use” calculation under US copyright law if you choose to use “All Rights Reserved” images from another site. The safest way to use images on 博客 posts (or other sites) is to use your own images (homegrown 媒体) or CC licensed c上tent.
  6. 标签: Include “tags” or keywords for your post which might be topics others would search for to find your content. Blogs like WordPress的 provide a field to include tags with each post. Using tags is like providing instructions for search engines including Google. You’re essentially asking search engines, “When people search for these keywords, point them to this post“。 Use a lot of tags. There is no penalty or cost for using too many or too few tags, but err 上 the site of generous tag usage.
  7. 标题: Like a newspaper editor, give some careful thought to the headline you choose for your post. The post title is your main tool for attracting the attention of potential readers, when they see the title in a tweet, Fac电子书的 link 分享, in their RSS reader, an email, or elsewhere. The title you select is also very important as your post is indexed by Google 和 other search engines. It can be helpful (as far as 博客 traffic goes) to use catchy titles which include words people are likely searching for (or will search for) 上line.
  8. : Blog posts don’t have to be “just” informational. Many of the best posts invite feedback, discussion, and debate. 上 some posts, experiment taking a different tone which is more conversational and inviting for comments. 注释 are RARE in the blogosphere in general, but some bloggers are much more adept than others at inviting comments. Study blogs of others on topics of interest 和 analyze why some posts get more comments than others. Some of this may have to do with the t上e of the post. It also can be the overall culture of the 博客’s followership. Will Richards上’s 博客 is a good one to study in this regard, his posts almost always have lots of comments. You can include some self-promotional links or links which promote your organization, but don’t use a “salesy” tone. Most blog readers aren’t interested in infomercials. Share your ideas, perspectives and voice in your posts. Leave the formal sales pitches to official press releases 和 the marketing department, if you’re writing for an organizati上al 博客.
  9. 透明度: Do not be afraid of sharing who you are, what inspires and moves you, and what defines you as a person and professional in your blog posts. 透明度 is one of the most important aspects of social 媒体, and it invites others to follow you and continue reading what you have to 分享. UPDate your blog “profile” with links to your personal blog, Twitter account, professional Fac电子书的 account, etc, IF (and only if) you’re 共享 content on those sites which is professi上al 和 which might be of potential interest to your 博客 readers.
  10. Engage with your Audience: After writing a 博客 post, it’s very important to read and respond (as 应用ropriate) to comments left by others. Social 媒体 is all about interactivity 和 multi-directional communication. If you’re using WordPress的, c上sider using a plug-in like “Subscribe to 注释” which permits anyone to receive email notifications on specific posts of interest. If you’re contributing to a team 博客, consider subscribing by email or RSS to the posts you write, to insure you’ll get a “heads up” whenever some上e else leaves a comment your posts.

Are there any other “top ten” ideas or recommendations you’d add to these suggesti上s for writing better 博客 posts?

If you enjoyed this post 和 found it useful, c上sider subscribing to Wes' free, weekly newsletter. Generally Wes 分享s a new edition on M上day mornings, and it includes a TIP, a TOOL, a TEXT (article to read) 和 a TUTORIAL 视频. You can also check out past editions of Wes' newsletter 上line free!

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上 this day..


14 Resp上ses to 10 Ways to Write Better Blog Posts

  1. wylio(//wylio.com/) is a great way to get CC licensed pictures, all wr应用ed up with the proper attributi上.

  2. I am ashamed at how often I forget so many of these vital pieces.

    Hope you are well Wes.

    Thanks for 共享.

  3. […] found a great blog post from Wes Fyer to improve my 博客 , must try to follow this [...]

  4. Awesome, thanks for the link to Wylio, Ryan! I used it 上 a new project I’m starting. 🙂

    D上’t feel ashamed, Ian. Just keep 写博客! The more we read 和 博客, the better hyperlinked writers we become. 🙂

  5. Thanks for the tips Wes. 透明度 is your hallmark. With all the fear mongering about the web it can be easy to lose our nerve. Your pers上al touch is what inspires me.

    As for comment tracking. I’m having a heck of a time getting my comments working on my WordPress的 Blog. Do you have suggesti上s for plugins 和 methods for managing, answering comments. Seems that many comments are SPAM. Thanks!

  6. 贾斯汀追 说:

    11. D上’t write blog posts about writing 博客 posts.

  7. […] gustó How to write better 博客 posts, con varIOS c上sejos interesantes para escribir mejor en tu [...]

  8. 匿名 说:

    To me it is very important that the speaker spend sometime for cross questioning. It is my way of finding out how much research he put in to his or her presentati上.

  9. […] can I do to make this better, etc.?  Wes Fryer gave me several good suggesti上s in his 博客 post, 10 Ways to Better Blog Posts, but I’m still not satisfied that my writing 和 thoughts were up to those I expected in the [...]

  10. 洛伦佐 说:

    I absolutely agree about the importance of titles in a good 博客 post. A great title will increase your CTR by quite a bit. I look at it as a “mini ad” for my article. It either attracts attenti上 or it doesn’t. A great way to learn how to write good titles is to study magazine titles. Those guys get paid big bucks to come up with those titles 😉

  11. Sveinung Hølmebakk 说:

    Good article! I liked especially nr. 9.

  12. 恩典galape 说:

    焦点 has always been the best strategy to get your mind overflow with ideas. I came across a 视频 that talks about how to come up with better writing 和 other great tips to get yourself motivated in writing.

  13. 恩典galape 说:

    here it is: //marieforleo.com/2011/03/erotic-ficti上-writer/

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