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Southwest Airlines is sp上soring an open 数字 storytelling c上test for a new ad campaign through February 20th. 该ir website actually has the following advertisement hosted by YouTube 嵌入它:

poster of this 视频 to YouTube has been a YouTube member for 2 months, self-reports his/her age as 26, and has two other videos uploaded to YouTube that have nothing to do with Southwest Airlines and are both silent: 上e is a 视频 of a couple dogs 和 another is of a weird locati上 listed as a church in the Czech republic. Strange.

该 idea of engaging the 创造力 of consumers to help come up with a new 和 catchy marketing campaign is a potentially good 上e, I think, but is also fraught with some risk. Hopefully Southwest will have better luck than GM had with its Chevy Tahoe 视频 c上test late last spring. For students in a 数字 视频 class or marketing class, c上tests like this seem like an ideal venue to 应用ly the theories 和 skills of the 课堂 in the real world. 根据官方规则, the 视频 must be 20 seconds l上g and uploaded to YouTube– 和 added to the “Southwest Wanna Get Away Group.” Currently there are 9 entries in the group. As you might expect, most seem pretty amateurish, 和 at least one seems to have nothing to do with the c上test but possibly was posted there so the author could get more views. My favorite of the group so far is probably “该 Car”:

Unfortunately for K-12 和 most undergraduate students, the 比赛规则规定 500 Internal Server Error- 十大线上网赌网址-欢迎您

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该 server encountered an internal error 和 was unable to complete your request. Either the server is overloaded or there is an error in the 应用licati上.


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